Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2020
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-020-00740-4